Public Service Ad Campaigns

This is a still photograph of an actual problem gambling help commercial airing on television. The commercials were produced and broadcast by the Montana Gaming Research and Education Fund.

Gaming businesses, through the Montana Gaming Research and Education Fund, have produced and distributed about 25,000 full-color posters—many of them in permanent frames—that display the toll-free problem gambler help hotline number and led a campaign to have them placed in gaming establishments.

The group has for years paid for yellow-pages advertising that appears in telephone directories state-wide.

In addition, the group has produced a series of television commercials and purchased extensive schedules on broadcast outlets across the state to advertise help available to problem gamblers. At one time, it was estimated the group has aired the commercials 80,000 times.

Eight billboards were placed in six of the state's largest communities, prominently displaying the hotline telephone number.

Finally, the Fund helped the Gambling Control Division and the Montana Council on Problem Gambling print and distribute information cards.